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Individual creation of a perfume for a brand
Developing a custom fragrance at The Elixir Perfume Laboratory is a full cycle from a strategic brief to a finished bottle with your name.
A unique formula, hand-crafted from ingredients from leading global suppliers, tested for compliance with the IFRA standard and recorded in a recipe that belongs to your brand. B2B orders are fulfilled from 5 days.
Fragrance is the only element of style that cannot be photographed.
It cannot be copied overnight. It remains in the customer's memory after the advertisement is forgotten and the packaging is thrown away. Brands with strong visuals and sound turn to the third dimension - smell, which solidifies the emotional connection.
The Elixir works with corporate clients in two laboratories — in Kyiv and Ivano-Frankivsk. Since 2022, more than 80,000 individual formulas have been created — each of which transforms the DNA of a specific brand into a scent that customers recognize.
Why does a brand need an individual perfume and what results does it give?
A branded fragrance is ordered when they want to influence customer behavior where other channels fail.
Retail
Showroom and retail
Smell influences decisions even before contact with the product; a recognizable scent ties a space to a brand.
Merch
Corporate gifts
A bottle with your own formula goes with the customer and continues the contact outside the store or office.
Events
Product launches and events
The smell makes the moment tactile, the event and presentation are remembered together with a vivid olfactory anchor.
Hospitality
HoReCa
The atmosphere of a hotel or restaurant remains with the guest in sensory memory much longer than the interior.
Remotely
Online
For whom: Anywhere, without visiting a workshop
Duration: As needed
Location: AI-selection system
Scent marketing has a measurable effect : Nike research showed an 80% increase in purchase intention in scented stores; Marriott hotels record higher satisfaction ratings precisely at points of presence of the brand's scent.
Observations by The Elixir: IT companies report that a branded merch bottle does not end up in the trash, unlike notebooks; car dealerships note that a personalized gift when handing over a car is regularly mentioned by customers in reviews.
How do we adapt a fragrance to the brand, audience and sales channel?
The aromatic profile is determined by four input parameters: who buys, where they interact with the aroma, what price signal the product carries, and what impression should be left after contact.
Premium
Deluxe / Premium
Aromatic direction:
Woody, musky, oriental chords — depth and duration.
Product format:
Perfumes, premium diffuser.
Typical error:
Choosing a "pleasant" scent without any connection to the brand's value positioning.
HoReCa
Restaurants and hotels
Aromatic direction:
Clean, neutral, or soft gourmet—don't overwhelm the food and atmosphere.
Product format:
Diffuser, air freshener.
Typical error:
Too intense concentration in the confined space of the hall.
Merch
Gift line
Aromatic direction:
Recognizable signature scent, convenient everyday format.
Product format:
Mini bottle, candle, sachet.
Typical error:
Copy the aroma of the space without adapting it to a personal format.
The same high-quality composition will have the opposite effect in a luxury boutique and in mass retail. Concentration also depends on the format: a diffuser in a hotel lobby requires a different formula than an EDP in a gift bottle or a scented candle in corporate merch. Notes are the last step, not the first.
What are the stages of creating a signature fragrance?
General timeline: from 5 days for simple formats with a ready-made concept; full cycle with several rounds of edits and custom packaging — 3–6 weeks.
01
Brief and concept
We clarify the brand's goals, target audience, usage channel, and associative series. The perfumer forms a vector even before the first contact with the components.
~1 day
02
Consultation and direction
We clarify the concentration, the correspondence of the notes to the brand's character, and the product format - perfume, diffuser, or car perfume.
~1 day
03
Formula development
The perfumer composes a formula from over 400 components from global suppliers. The system checks the concentrations according to the IFRA standard.
1–3 days
04
Test samples and refinements
The brand receives samples and evaluates the sound in real conditions. The number of rounds of edits is not limited to exactly hitting the brief.
3–14 days
05
Production and packaging
Branded product in your packaging, labeling according to Ukrainian regulations (harmonized with the EU), safety data sheet and IFRA confirmation.
from 2 days for small batches
What the brand gets in the final: the composition of the service
Consultation: analysis of values, audience and fragrance objectives.
Formula development: ingredients from leading suppliers; IFRA verification before production starts.
Test samples and corrections: unlimited rounds until full approval.
Production: a finished branded product in your bottle and volume with a full package of documents.
Recipe storage: the formula is fixed in the system for repeated batches at any time.
Product formats: perfume, diffuser, car perfume or mini bottle for merch.
MOQ: minimum batch is agreed individually depending on the format - please specify during the brief.
Location: Kyiv (Gulliver Shopping Center), Ivano-Frankivsk (Promprylad) or an on-site master class.
Tell us about your brand's mission - we will prepare an individual offer.
How much does it cost to create a custom perfume for a brand?
The cost consists of several components: formula development, test samples, proofreading, circulation, packaging, labeling, certification, delivery. A full estimate is prepared after the brief.
Start
Concept development and selection
Consultation, aromatic profile of the brand; starting price - from 570 UAH.
Iterations
Test samples
1–3 rounds of revisions to the approved formula without risk of non-compliance.
Circulation
Production
The cost per unit decreases as the batch size increases: a small run (50–100 pcs.) is significantly more expensive per unit than a batch of 500+ pcs.
Design
Packaging and labeling
Bottle, label, composition according to regulations; custom design is charged separately.
Documents
Certification
IFRA verification, technical file, safety data sheet are included in the standard package of documents.
Logistics
Delivery
Fast and safe delivery of shipments throughout Ukraine and abroad.
The budget range for a complete B2B project (from formula to finished batch) depends on the volume and format - specify during the first consultation, and we will prepare a detailed estimate.
Timing of development and launch of a branded fragrance
The terms depend on the complexity of the formula, the number of edits, packaging and approval of documents. The minimum timeline is from 5 days for simple formats. The full cycle is several weeks.
What extends the deadlines:
Complex formula revisions — if the concept changes after the first testing.
Packaging approval — individual design, bottles, and labeling are a separate cycle.
Documentation — IFRA compliance and technical file for each formula.
Lack of an ingredient is rare, but it does happen with complex author's compositions.
The budget range for a complete B2B project (from formula to finished batch) depends on the volume and format - specify during the first consultation, and we will prepare a detailed estimate.
Formula rights, safety and quality control at scale
The rights to the formula should be secured before the start — not after.
Rights and exclusivity
The recipe created within the B2B project is stored in The Elixir Perfume Laboratory and assigned to the customer brand. The terms of transfer of rights and NDA are prescribed in the contract before the start of work. In the exclusive mode, the formula is not transferred to third parties and is not used in other projects. The terms of full transfer of intellectual property rights or license are prescribed individually.
Security and compliance
Each formula is checked for compliance with the IFRA standard through an internal online concentration analysis system - even before production. The Elixir has its own safety assessor with a European diploma. The package of documents includes a technical file, safety data sheet and confirmation of IFRA compliance. For production aimed at EU markets, the documentation is prepared in accordance with Regulation (EC) No 1223/2009.
Repeatability of games
The preserved recipe guarantees stability during scaling: each subsequent batch is reproduced with the same composition from raw materials from verified suppliers. Labeling is approved in accordance with current Ukrainian regulations, harmonized with European ones. Production for different markets is possible, the conditions are specified depending on the country of destination.
Cases of brands that have already launched their own fragrance
Brands from retail, HoReCa, and gift lines use their own fragrance as a customer experience tool — and record specific effects.
IQOS × The Elixir — “Scents of Kyiv”
For Kyiv Day, it was necessary to revive the districts through aroma in the format of street installations. Each location received a separate signature smell: Khreshchatyk - early coffee, Podil - pastries and flowers. Guests squeezed the "pear" installation and physically felt the city. The event gathered media coverage in 12 publications; aroma became the main trigger in the participants' responses.
Car perfumes for Volvo
The task is to create a sense of exclusivity in the showroom and at the moment of car handover. We created a signature fragrance for the space and a personalized bottle as a gift for the buyer. According to the client, the bottle is regularly mentioned in customer reviews as a detail that distinguishes the salon from its competitors.
Corporate merch for an IT company.
Need a gift for the team — not just another branded notebook. Result: a mini-bottle with your own formula and brand name on the packaging, made in 5 days. The HR team recorded: not a single bottle returned from the corporate event unused — unlike the merch of previous years.
Consultation and next step for your brand
Leave a request - a specialist will contact you and provide a consultation.
Frequently asked questions about creating a signature fragrance
Brief and consultation — 1–2 days. Formula development — 1–3 days. Test samples and edits — 3–14 days depending on the number of iterations. Batch production — from 2 days for small volumes. Full cycle with custom packaging — 3–6 weeks.
Yes. A test sample and evaluation in real conditions is a mandatory stage, not an option. The production batch starts only after written approval of the formula.
The terms are fixed in the contract before the start of work. Standard - exclusive fixing of the formula to the customer brand with NDA. Full transfer of intellectual property rights or a license model - upon agreement.
Yes. Documentation is prepared according to the destination market: for the EU - according to Regulation (EC) No 1223/2009, for other markets - upon request. Please specify during briefing.
The standard package includes a technical file, safety data sheet and IFRA compliance confirmation. Labeling is prepared in accordance with Ukrainian regulations harmonized with the EU. Additional requirements for specific markets are subject to a separate agreement.
MOQ depends on the product format and is agreed individually. Specify during the first consultation - we will prepare an estimate for your volume.